Our reflections on ‘zero to one’ and announcing help we’re getting to go from ‘one to ten’
Going from zero to one means bringing something entirely new into existence, and being lucky – or far-sighted – enough to have created something that a lot of people find useful enough to use and to share with friends.
Going from one to ten means taking that early success and figuring out to make it relevant and exciting for a much bigger group of people. It means identifying and fixing the ‘break points’ in the current product, and it means scaling the energy of the founding team to a much larger organization.
Today, I’m reflecting on our own ‘zero to one’ journey – in our case that’s getting to the symbolic one million weekly user milestone on the one year anniversary of our product launch. And we’re also announcing and celebrating a new partnership that will help us get from one to ten.
Mote from zero to one
In January 2020, Alex and I started work on the project that became Mote. By the time we launched Mote just over one year ago today, the World was gripped by the first wave of the Covid 19 pandemic, and we wondered just what this meant for our nascent startup.
We’ve been lucky – we got quite a few things right with our initial product idea, and we’ve been blessed with a fantastic community of users who shared their ideas for improving our product.
We’ve been frugal – we were largely self-sufficient for the first six months, and we only started paying ourselves once we started generating a meaningful amount of revenue, in September.
And, as we grew our revenue from sales, we were also able to hire brilliant team members with energy and expertise that complemented our own.
In getting from zero to one, we continued to refine our idea of what 10 or 100 might look like. In our case, we kept coming back to the key insight – Mote makes it easier to talk instead of type, and our users really like this. To get from one to ten, we will need to find more people, places and ‘jobs to be done’ where talking can be faster, better and more enjoyable than typing.
Mote from one to ten…and beyond!
Alex and I have always been confident that Mote has potential to become more than ‘just a feature’, that we are building something with real significance, however I’ve not always been very good at explaining this vision. That matters, because explaining the vision is really important in bringing brilliant people to work with us at Mote.
Telling the story and painting the bigger picture is also essential to attract the kinds of investors who are experienced at helping startups make the leap from one to ten. Today, I’m really excited to be announcing that we have secured partnership and investment from Craft Ventures, a top tier Venture Capital firm that believes in our mission, with a team that brings decades of experience in building startups through this phase of their growth.
With the funding we have received, we will be investing in growing our team and increasing our expertise to better serve the needs of our community. The funding gives us the additional capacity to address both the immediate top priorities of users and partners, as well as the longer term priorities that will help us meet the needs of both current and future users of Mote.
Some of the things we’ll be working on include…
- Bringing a better Mote experience to mobile and tablet devices – starting with iOS
- Integrating Mote into more products and ecosystems – starting with Microsoft
- Better understanding and addressing ways to make Mote more useful every working day
For our users and customers, this means you’ve got a stronger partner in Mote – we have the resources to invest in serving you better than ever. We wouldn’t be here without the trust and kindness you’ve shown us so far, and we will be working very hard to win your continued support.
Most importantly, for our amazing team members, friends and early supporters, this investment is validation of the faith you placed in Mote and in its founders. From the bottom of our hearts, thank you for taking the leap and for giving so much of your time and energy to this project – onwards! 🚀🌔✨